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Jamie Reed appointed South Melbourne senior coach

The striker who joined Holywell Town for this season returns to the Australian club where he played in a championship-winning side.

George Benn · Wed 21 Oct, 21:07

Archive: Jamie Reed playing for York City against Eastbourne Borough on 12 March 2011. Mattythewhite / Wikimedia Commons, CC BY-SA 3.0; framed. York City kit, not South Melbourne kit or a current portrait.

Original photograph CC BY-SA 3.0

Jamie Reed has been appointed senior coach of South Melbourne, returning to the Australian club where he played in its 2014 championship-winning team. The club confirmed the appointment on Wednesday 21 October. South Melbourne says Reed holds a UEFA A Licence and brings coaching experience across youth and senior football in the United Kingdom. Football director Peter Kokotis said the club wants attacking football alongside the development of younger players.

The Holywell connection

Reed joined Holywell Town ahead of the 2026/27 Cymru Premier season. The FAW’s summer announcement said he had reversed his retirement decision after a campaign with Bangor 1876. South Melbourne’s announcement does not state a contract length or provide details of Reed’s arrangements with Holywell.

Sources: smfc.com.aufaw.cymru

How we verified this(6)

Current South Melbourne 21 October own announcement directly read HTTP 200. OFC official Pro League 21 October round-up independently corroborates appointment. Narrow own-club primary registry entry and monitor added.
FAW current July preseason article independently confirms Holywell move and preceding Bangor 1876 campaign. No assumption that Holywell has announced release or retirement.
2014 championship participation sourced to current club announcement. No unverified all-competition totals, league-only totals, current statistics, age, nationality, salary, contract length or managerial win record printed.
No national-team manager claim. Position is South Melbourne senior coach, not Australia manager. Club aims attributed as aims; no claimed performance improvement.
Commons original named footballer category, surname on York shirt and photo metadata verified; licensed archive face inspected. No MP Jamie Reed or U.S. Navy person used. Original portrait framed without heavy enlargement or current-kit fabrication.
Website Sport lists only, retain existing Sport splash and national news lead. Instagram deferred; igImage is compatibility crop only.

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